Depending on the purpose of the workshops and the initial problem to solve the client will:

  • identify and choose stakeholders that have the most influence on the project and its success,
  • get a better understanding of users’ problems, needs, motivations and expectations,
  • generate as many solutions for users’ problems as possible,
  • analyze the user paths of current solutions, spot weak points and use it as a competitive advantage,
  • get a better understanding of the costs of the business and all the key partners they have have to team up with when building their product,
  • sketch and prototype solutions and validate them during the test phase.


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